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But this does not seem to be changing the consumer’s perception of plastic packaging. Generally, packaging has always been something that caused significant public concern regarding its effect over the environment and sustainability which now turns out to be the major factor for reversing its potential towards stronger marketing messages and better  business  interests. Thus, in 2020 eco-friendly packaging looks like a great marketing move for all business types and sizes and one of the hottest trends to follow. Plastic is out as  packaging  becomes smaller and “greener”. Brands are actively seeking alternatives to plastic and reduce packaging waste. Online retailers and e-commerce companies are opting for new, more efficient ways to pack and ship orders in branded, eco-friendly packaging. As a natural outcome of this process, the biggest game-changer in the global packaging industry is the rise of digital printing. As digital printing continues to grow...